Northern District, Israel / 7+ years building production systems
30%
Less time investigating production issues
<1 min
Influencer discovery down from ~7 minutes
15 min
Video repurposing down from ~2 days
01 / SELECTED WORK
Built for real-world impact.
Selected contributions across healthcare and AI.
IGENTIFY01
DocsRuntimeUser journeys↓Agentic copilot
AGENTIC AI · PRODUCTION OPERATIONS
Faster answers when production gets complicated.
Built an internal AI copilot that correlates technical documentation, user journeys, runtime data, and client-side errors to support production investigations.
Designed semantic influencer search using vector embeddings, replacing rigid filters with natural-language retrieval.
~7 minutes → under 1 minute
Vector searchEmbeddingsNatural language
LETSTOK.AI03
CONVERSATIONAL AI · VIDEO WORKFLOWS
From a new brief to a repurposed video.
Built a conversational video-editing chatbot for natural-language changes, including lip-sync adaptation to new scripts and product replacement in existing influencer videos.
Conversational AIVideo editingWorkflow automation
REPURPOSING TURNAROUND~2 days~15 min
02 / EXPERIENCE
Depth across the whole system.
From mobile interfaces to cloud infrastructure. From individual contribution to team leadership.
MAR 2025 — SEP 2026
Igentify
Senior Software Engineer · Cloud & Distributed Systems
Contributed to the transition from a monolithic healthcare platform to independently deployable microservices with service-owned data. Built AWS infrastructure with CDK and asynchronous workflows using queues and WebSockets.
DEC 2021 — MAR 2025
LetsTok.AI
Hands-on Tech Lead · AI & Full Stack
Built and led development of a cross-platform app covering the influencer campaign lifecycle, plus a shared web and mobile admin platform. Led and mentored three engineers through architecture decisions, code reviews, and technical guidance.
FEB 2019 — DEC 2021
Bafi
Full Stack Software Engineer
Built enterprise web and mobile applications for a major insurer, spanning payments, renewals, reporting, and operations. Helped automate approximately 30% of manual processes across applications serving thousands of users.
JAN 2018 — FEB 2019
Kinneret Academic College
Software Developer
Developed GPS-based web and mobile applications.
03 / TOOLKIT
The tools behind the work.
Architecture
System Design · Distributed Systems · Microservices · Event-Driven Architecture · Multi-Tenant Systems · DDD
What happens when you stop sending every request to the strongest model? A hypothetical cost comparison, and the engineering challenge behind the decision.